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Executives at Dodge have been tight lipped about any of their other pickup offerings other than the 2009 Ram, but during a recent test drive we were able to gleam some insight into what Dodge has in store for the 2010 heavy-duty pickup models.




Already in production for 2009, Chrysler engineers are already toiling away on the next series of heavy-duty - or 2500 and 3500 - Ram models. For the first time the larger trucks will sport a unique front fascia. These larger Rams will also make use of the same interior offerings as the 2009 Ram 1500.
For past seasons Dodge has noted many complaints about their truck interiors, and that's a subject Ralph Gilles, vice president of Jeep, truck, and advanced interior design, took to heart.
The first product of Chrysler's new interior design, the redesigned interior is exponentially superior to that of the outgoing Ram.
Shifting focus to fuel economy, expect to see a drop in power from their proud Cummins diesel engines. Scott Kunselman, vice president of truck product development, believes fuel economy is more important to truck buyers than the ability to pull the largest possible trailer up huge hills at 85 mph. Beefing up the chassis, transmission and other components to handle much more power would add weight and cost to the truck and only a handful of buyers would ever make use of it. Mostly used for fleets, these heavy duty trucks are mostly geared towards the fleet managers who are interested in lowering costs rather than having outrageous power output.
In the future versions of 2500 and 3500 heavy-duty trucks Dodge will likely stick with the Ram HD's current absorber NOx catalyst system, instead of the urea treatment most diesel cars use to meet the EPA regulations. Dodge, However will use urea for its class 4 and 5 cab and chassis Rams because the emissions certification process is different for the larger trucks. Storing enough urea to last between oil changes is one problem for trucks with factory-installed beds, plus the urea can freeze and thus be rendered useless in northern climates. Dodge may have to look into alternative approaches if the price of the catalyst system continues to rise based on the cost of the materials involved.


For the average consumer Dodge has no plans of gearing a heavy-duty truck towards them, with interest being too small for it to necessitate a new model. Dodge will continue to play in the class 4 and 5 truck segment, an area where it performs well, but these trucks will strictly be cab-chassis vehicles for commercial users.
Hybrid models have gone into production for 2010 as well. Executive Vice President in charge of product development Frank Klegon, when asked about the new hybrid models states "The addition of hybrid and diesel powertrains to our all-new Dodge Ram 1500 lineup is sure to attract an array of new customers looking for the ultimate combination of full-size pickup fuel efficiency, performance and capability."
The hybrid and diesel offerings for Dodge Ram are in addition to three gasoline powertrain options:
-- An all-new 5.7-liter HEMI V-8, that delivers a 4 percent increase in fuel economy for 2009 while producing 380 horsepower and 404 lb.-ft. of torque
-- A new for 2008 4.7-liter flex-fuel V-8, that resulted in an increase in fuel economy while producing 310 horsepower and 330 lb.-ft. of torque
-- A 3.7-liter V-6 that generates 215 horsepower and 235 lb.-ft. of torque


Chrysler's advanced, state-of-the-art two-mode full hybrid system integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world's first two-mode full hybrid.
In the first mode - at low speed and with light loads - the vehicle can operate in three ways: Electric power only, Engine power only, and any combination of engine and electric power.
The two-mode hybrid provides all of the fuel-saving benefits of a full- hybrid system, including electric-only operation. In this mode, the engine is "shut off," with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic.
The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from the 5.7-liter HEMI V-8 when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade.
While the development teams at Chrysler have their hands full, there are still plans to improve the new Ram 1500 in the immediate future.
Improving fuel economy is a major focus for the Ram team. Tuning the Cummins for fuel economy makes the most sense, with focus shying away from outright power. We weren't able to get much in the way of fuel economy figures, but when we suggested a minimum of 22 mpg, Kunselman told us, "I think we'll blow away 22 mpg." Hopefully such a truck could return 25 mpg, or better, on the highway and cost substantially less than a diesel heavy-duty truck.
With an addition of the HEMI hybrid option and Optimized engine design, the 2010 Dodge Ram appears on the verge to make strides into a market where people are shying away from large trucks and going with crossover vehicles for the added fuel economy. Dodge has high aspirations and we share them. For 2010 Dodge's addition may just bring the truck back to the limelight. We can only hope.

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